Indian Institute of Management Bodh Gaya-India
Author Profile
Early Academic Pursuits
Dr. Nanda Choudhury's academic journey showcases a trajectory of excellence, marked by a strong foundation and a relentless pursuit of knowledge. Beginning with her Matriculation and Higher Secondary education from TBSE, where she consistently achieved first division scores, she laid the groundwork for her future academic endeavors. This culminated in her Bachelor of Technology from ICFAI University, where she graduated with distinction, setting the stage for her subsequent achievements in academia.
Professional Endeavors
Dr. Nanda Choudhury's professional journey is characterized by a diverse range of experiences in both academia and industry. Her transition into academia saw her serve as a Lecturer at prestigious institutions such as NIT Jamshedpur and IIIT Nuzvid, where she imparted knowledge and nurtured young minds. Subsequently, she ventured into the corporate world as an Assistant Manager at Sriram Transport Finance Company Ltd., gaining valuable insights into industry practices. Her return to academia as an Assistant Professor at FORE School of Management Delhi and later at Indian Institute of Management Bodh Gaya underscores her commitment to scholarly pursuits and pedagogical excellence.
Contributions and Research Focus
Dr. Nanda Choudhury's research interests center around BoP and Subsistence Marketing, Marketing Strategy, Evolving Ad space, Sustainable marketing, CCT, TCR, and Neuromarketing. Her publications in reputable journals such as the Journal of Cleaner Production, Journal of Consumer Marketing, and The Marketing Review reflect her expertise in these domains. Particularly noteworthy is her work on constrained purchase decision-making processes at the base of the pyramid, which has garnered attention for its insightful analysis and practical implications for marketing practitioners and policymakers alike.
Accolades and Recognition
Dr. Nanda Choudhury's contributions to the field of marketing have earned her accolades and recognition from peers and institutions alike. Her publications in esteemed journals have been commended for their depth of analysis and contribution to advancing our understanding of consumer behavior in diverse contexts. Moreover, her appointments to various administrative roles, including Chairperson of the Library and Co-Warden at IIM Bodh Gaya, speak to her leadership qualities and commitment to service within the academic community.
Impact and Influence
Dr. Nanda Choudhury's research and teaching endeavors have had a significant impact on both academia and industry. By shedding light on nuanced aspects of consumer decision-making processes, particularly in underserved markets, she has contributed to the development of strategies that resonate with diverse consumer segments. Furthermore, her mentorship of students and engagement with professional communities have inspired others to pursue excellence in marketing and contribute meaningfully to the field.
The Machine Learning Award celebrates outstanding achievements in the field of artificial intelligence and data science. Recipients of this prestigious accolade have demonstrated exceptional prowess in developing innovative algorithms, models, and systems that advance our understanding and application of machine learning techniques.
Legacy and Future Contributions
As Dr. Nanda Choudhury continues her academic and professional journey, her legacy is poised to endure through her ongoing contributions to the field of marketing. With a focus on sustainable and inclusive practices, she remains at the forefront of research aimed at addressing pressing challenges in marketing and consumer behavior. Through her work, she seeks to empower businesses and policymakers to make informed decisions that not only drive growth but also create positive societal impact. Looking ahead, her future contributions hold the promise of furthering our understanding of emerging trends in marketing and shaping the future of the discipline.
Citations
- Citations 44
- h-index 2
- i10-index 1
Notable Publication