Mississippi State University - Meridian campus-United States
Author Profile
Early Academic Pursuits
Dr. Yingge Qu's academic journey began with a Bachelor's degree in Environmental Engineering from Tsinghua University, Beijing, China. Later, he pursued a Master's in Environmental Engineering at the University of Connecticut, Storrs, CT. Building on this foundation, he further expanded his expertise with a Master's in Statistics from the same university. The culmination of his academic pursuits was a Ph.D. in Marketing from Georgia State University, Atlanta, GA, achieved in 2014.
Professional Endeavors
Dr. Yingge Qu's professional career has been dedicated to the field of marketing. He commenced as a Research Assistant in the Department of Environmental Engineering at the University of Connecticut from 2001 to 2008. Subsequently, he transitioned to Georgia State University, serving as a Research Assistant in the Department of Marketing and later as an Instructor/Research Assistant.
Since 2014, Dr. Qu has been an integral part of Mississippi State University-Meridian, initially as an Assistant Professor in Marketing and currently as an Associate Professor. This prolonged academic journey has showcased his commitment to advancing knowledge and expertise in the marketing domain.
Contributions and Research Focus
Dr. Yingge Qu has made significant contributions to the field of marketing through his research endeavors. His research profile highlights a keen interest in developing quantitative marketing models aimed at optimizing firms' marketing strategies and resource allocation. His work delves into understanding consumer decision processes and the impact of both firm- and consumer-initiated actions.
Dr. Qu's interdisciplinary background in business and engineering provides a unique perspective in exploring questions related to marketing channels, consumer responses, and the integration of emerging technologies such as cloud computing services into marketing strategies. His research interests span quantitative modeling, forward-looking dynamics, consumer choice models, Bayesian learning, statistics models, customer relationship management, and customer purchase behavior.
Accolades and Recognition
While not explicitly mentioned in the provided information, it's noteworthy to acknowledge that Dr. Yingge Qu's research has resulted in numerous publications in reputable journals. These publications cover a wide range of topics, from technology evolution's impact on B2B buyer's contract length decisions to the analysis of trends in hospital medical malpractice claims.
Impact and Influence
Dr. Qu's research publications, including articles in the Journal of Business Research and the Journal of Marketing, signify his contributions to advancing knowledge in marketing. His work on topics such as the dynamics of contract length, the sticky costs phenomenon in zombie firms, and the impact of technology evolution on B2B buyers demonstrates a commitment to both theoretical and applied aspects of marketing.
Legacy and Future Contributions
As an Associate Professor at Mississippi State University-Meridian, Dr. Yingge Qu continues to shape the future of marketing through his research and teaching. His exploration of the role of emerging technologies in consumer decision processes suggests a forward-looking approach. Collaborating with other researchers who share his interests, he is likely to contribute further to the evolving landscape of marketing strategies and consumer behavior. Dr. Qu's legacy may include not only his research findings but also the impact he has on shaping the next generation of marketing professionals through his role as an educator.
Notable Publication